Alexa Snap Lens
Alexa, am I cool?
Amazon wanted to show college students how fun and easy it is to use Alexa, so we created a first-of-its-kind, voice-powered demo on a platform where 17MM out of 19MM college students were already active: Snapchat.
Working directly with Snapchat’s engineering team, we developed the first Snap Lenses powered by a voice assistant. Users could be cooler than cool (ice cold) or transport themself into a lovebird’s paradise.
Results: This lens crushed benchmarks—average range of customer lens play at this time was 12-25 seconds, while our lens’ average play time was 48.5 seconds (aka off the charts). It also garnered nearly 55MM impressions.
Credits:
Creative Directors: Myself & Andrew Wilcox
Copywriter: Regina Aletto
Art Director: Kaleigh Concannon
Engineering & Development: Snap Studio