Amazon Halo
Better health through better understanding.
Halo was Amazon’s first step into personal health and wellness. It was a membership that worked with wrist-worn Halo trackers, a smart sleep health device, and an app packed with science-backed tools and expert-backed guidance to help you improve your health (and better understand It).
I led all advertising and marketing assets from pre-launch of Halo’s first products including its initial screen-free wearable, its first screened device, and a robust library of sleep content including stories read by the one and only John Stamos.
The Halo launch video was set to go into production just as the COVID-19 pandemic took hold and all in-person shoots went on ice. We quickly pivoted from a full-scale multi-day shoot to a completely animated approach with help from BUCK. As the world adjusted to a new normal in real time, we were able to stay on track and launch on time.
After the launch of Halo’s app and first wearable we moved right into planning for the launch of Halo View.
For Halo’s first holiday campaign, we leaned into the stressors we all experience during the most wonderful time of the year. Working with Scholar out of LA, we envisioned a holiday trip home to be a video game where you had to make your way through every level of a big family gathering. The secret weapon? Amazon Halo, of course.
Halo then prepared to launch a full catalog of audio Sleep Stories read by celebrities like Eva Longoria, Sterling K. Brown, and the incomparable John Stamos who led our campaign.
Full disclosure: the sleep campaign was not released due to Amazon’s pivot on its larger health business. But when you shoot with Stamos, you’ve gotta share, right?
Recognition: 2022 Webbys — Honoree, Advertising, Media & PR, Best Use of Animation or Motion Graphics
Credits
Halo Leadership: Sean Ohlenkamp, Alexandra Wheeler
Halo Creative Direction: Myself & Andrew Wilcox
Copywriting: Myself
Art Direction: Andrew Wilcox
Additional Design: Dan Forbes, Taiki Murayama, Chris Apap, Ophelia Chiu
Halo Production: Molly Woodruff, Nate Barr
Halo Account Mgt: Laura Levine, Ken Halvachs
External Partners
Amazon Halo launch video: Animation: BUCK // Music: Grayson Matthews // Audio: Hearby Sound
Amazon Sleep Stories: Director: Matthew Pollock // Production: Sawhorse // Editor: Matt Briones
Amazon Halo View launch video: Directors: The Queen // Production Company: The Joinery // Post: Unit Creative Studio & Sound Design // Music: Marmoset
Amazon Halo View “The Chase” and “The Swim”: Director: Erich Joiner // DP: Tami Reiker // Production Company: TOOL of North America // Graphics and Post: Carbon // Audio: Hearby Sound
Amazon Halo: The Game: Directors: Will Johnson and Mike Tavarez // Production, Graphics, and Audio: Scholar