Seattle Mariners Brand
Taking Baseball marketing beyond the field
In 2023 I was brought on as the Mariners’ first internal Creative Director. As a lifelong Mariners fan it’s been a dream come true to take on the challenge of concepting, executing, and delivering bar-raising work completely in-house with our talented team of shooters, designers, and creative Swiss Army Knives.
Whether creating lighthearted spots with our players, hyping fans up for a playoff run, or delivering an hour of hot dogs cooking to get you through the holidays, my goal is always to create a real emotional connection between our team and our fans.
Digital Shorts
We’re lucky to have a great team of guys who are up for anything, and it’s a treat to tap into their unique personalities and tell new stories each season. From live goats, to secret disguises, to cameos by a few special babies, the players—and fans—never know what to expect next. Cue the walk-in music.
T-Mobile Park is Seattle’s summer home. For the 2025 brand campaign, we celebrated all the ways the ballpark feels like, well, home.
Brand Campaign 2025 - Welcome Home
The Mariners’ 2024 campaign celebrated the many different ways fans see the team. From the play on the field to the fun in the stands, there are as many reasons to get out to T-Mobile Park as there are fans. Check out the full stringout:
Brand Campaign 2024 - Fill in the Blanks
Winter may be the offseason, but that doesn’t mean we can’t add deliver a little holiday fun to our fans. From a relaxing hour with Moose in front of a cooker full of Yule Dogs, to a fish’s fantasy come true, ‘tis the season to get a little weird and wonderful.
Mariners Holiday “Cards”
Credits:
VP, Mariners Creative & Content: Ben Mertens
Creative Direction / Copywriting: Myself
Cinematography: Dan Oleskowicz, James Carlin, Colby Botten, Mussie Simon, Jason Koenig, Frazer Lockhart
Editorial: Dan Oleskowicz, James Carlin, Colby Botten, Mussie Simon
Art Direction: Max Young
Design: Trevor Milless, Leo Andraca, Erin Fogerty, Jelissa Prado
Motion Graphics: Sam Findlay
Music: APM Music
Audio/Sound Design: Arrival
Production and Digital Support: Tim Walsh, Chris Oven, Tyler Thompson, Nick Sybouts, Nikko Pasanen, Allie Partridge
Special thanks to the students from the Huntington University Film program and the Sweney Photography team for their annual support on the Digital Shorts.