President’s Choice: Crave More

If you don’t search for more, you’ll never find it.

President's Choice (PC) is the largest CPG brand in Canada. While at John St. in Toronto, I helped relaunch the PC brand with a campaign that celebrated culinary curiosity and pondered the beginnings of humanity’s food obsession. Because we should all Crave More.

Recognition: ADCCs (Silver), Marketing Awards (shortlist), Bessies (shortlist)

Credits:

Executive Creative Directors: Angus Tucker & Stephen Jurisic

Copywriter: Myself

Art Director: Hannah Smit

John St. Producer: Cas Binnington

Director: Terri Timely

Production Company: Soft Citizen