War Child Canada
Where childhood thrives, war does not.
War Child provides the education, opportunity and justice that children in areas of conflict need to break the cycle of poverty and violence.
The PSA was shot on location in South Africa with the support of Africa Film Services and a wonderful crew of volunteers, many of whom had personal experience with the unspeakably painful impacts of civil war.
The PSA was supported with an out-of-home campaign that continued the concept of disrupting symbols of violence with symbols of childhood.
Recognition: Named one of Huffington Post Canada's 'Top 10 Ads of the Year'; recognized by the Marketing Awards and Applied Arts.
Credits:
Creative Directors: Angus Tucker & Stephen Jurisic
Copywriting: Myself
Art Direction: Hannah Smit
Account: Sarah Humphreys
Director: Henry Lu @ Moxie Pictures
DP: Michael Cleary
Production Companies: Soft Citizen & Africa Film Services (AFS)
Line Producer: Nick Sorbara
Agency Producer: Christine Stephens
Edit: Raj Ramnauth @ PosterBoy Editorial
This production was made possible thanks to AFS’ generous production partners, the volunteer crews and talent, and the generosity of the residents of the township of Masiphumelele. Special thanks to our driver/spiritual guide Andrew Raeburn.